We use our unique expertise in Psychology, Research, Human Factors and Game/Product Design to support our clients in achieving their objectives. Key features of our approach include:
We help clients meet their objectives by applying evidence-based psychologcal theory and research.
We develop engaging learning experiences using gamification and serious games.
We use rigorous research methods to tackle be-spoke problems and support product development.
- ENGAGING LEARNING EXPERIENCES: we develop bespoke games to meet specific client requirements and also have a growing library of serious games that cover a wide range of human performance topics. We develop and provide supporting materials for a truly unique learning experience.
- PSYCHOLOGY-BASED SUPPORT: we can support clients tackling a wide range of business problems with our unique expertise in Research, Psychology, Human Factors and Product Development. This ranges from designing work systems to promotoe behaviours, assessing impact to product design support.
CASE STUDIES & BLOG
In a 2018 client survey we asked how our games compared to traditional powerpoint training.
Percentage of people who found our games Grand Prix and Fill It Up more enjoyable than traditional powerpoint training. (n=128)
Percentage of people who found they gained more learning from our games Grand Prix and Fill It Up over traditional powerpoint training. (n=76)
It is generally accepted that people retain more information when they experience and get actively involved in something rather than just passively hearing or seeing something (see the Cone of Experience by Edgar Dale below). Our games fully engage participants in a fun activity but with rules and events that elicit the key learning objectives. We believe that this method of training will significantly enhance the amount participants retain.
To ensure the game that is being developed is effective there are a number of principles to consider. Read a full review here in our IOSH article.
- Fully engages participants.
- Experience, observe and reflect on behaviours.
- Introduces team dynamics and discussion.
- Easily integrate the learning of new skills as part of a game.
- Memorable activity